Content Design - AI Demo Directory

Review the project brief.

Analyze and refine language and usability based on brand assets.

Collaborate with the designer to conceptualize and pitch a quiz/wizard feature for better user interaction.

I proposed developing an interactive quiz/wizard. The quiz was an innovative key feature, not originally requested in the brief but developed to enhance user experience. 

First, I crafted the quiz questions and success messages to ensure clarity and relevance. Next, I developed the quiz's logic. To achieve this, I mapped out various user scenarios in plain English, enabling the client to easily understand and approve the underlying mechanics. This additional feature significantly enhanced the user experience by providing personalized, actionable guidance.

The original tagline provided with the branding materials was 'Making AI helpful for everyone'. It failed to capture the purpose of the site and to orient users to where they were and why they were there.

I revised the main tagline to 'Engage your audience with AI demos,' to better reflect the site's interactive nature. 

I thought the original tagline was useful language for events, so it became the header in a section emphasizing the benefits of AI demos for Googlers.