Content Design - AI Demo Directory
The AI Demo Directory connects sales and marketing teams with the materials they need to create live AI demonstrations. My role as the content designer and writer focused on making the platform as intuitive and easy to use as possible.
My Process
Review the project brief.
Analyze and refine language and usability based on brand assets.
Collaborate with the designer to conceptualize and pitch a quiz/wizard feature for better user interaction.
The Qwizard
I proposed developing an interactive quiz/wizard. The quiz was an innovative key feature, not originally requested in the brief but developed to enhance user experience.
First, I crafted the quiz questions and success messages to ensure clarity and relevance. Next, I developed the quiz's logic. To achieve this, I mapped out various user scenarios in plain English, enabling the client to easily understand and approve the underlying mechanics. This additional feature significantly enhanced the user experience by providing personalized, actionable guidance.
What I gave to the developer
The final product
The Tagline
The original tagline provided with the branding materials was 'Making AI helpful for everyone'. It failed to capture the purpose of the site and to orient users to where they were and why they were there.
I revised the main tagline to 'Engage your audience with AI demos,' to better reflect the site's interactive nature.
I thought the original tagline was useful language for events, so it became the header in a section emphasizing the benefits of AI demos for Googlers.