Video Ad - NEXUS
For Google’s internal team, I crafted a video ad for NEXUS, a sophisticated server and application management platform designed to streamline developers’ workflow. I focused on showcasing the value of NEXUS, highlighting its ability to facilitate rapid development cycles. Going for a “snappy” rhythm, I developed a memorable tagline that adheres to Leo Burnett’s timeless advice: “Make it simple. Make it memorable.”
My Process
Review of internal documents to grasp the platform’s development and capabilities fully.
Met with the product stakeholder to align vision and expectations.
Crafted a concise, impactful script that captures the platform’s essence, alongside drafting initial visual concepts.
Employed a creative approach to devise a tagline that encapsulates the product’s value proposition, inspired by renowned advertising principles.
Created comprehensive visual drafts that served as a foundation for the final drawings and animations.
Stakeholder Satisfaction
The stakeholder was quite happy with the final product, ensuring future business opportunities. This project showcases my ability to translate complex technical features into an accessible and engaging narrative, underlining the power of effective communication in tech advertising.
Final Nexus web video (GA) copy.mp4